Wednesday, May 21, 2008

Birds at Large: Jeep Liberty Commercial

New feature here: Birds at Large. It could also be called Media Birds or Commercial Bird Errors or I Can't Believe It's Not A Real Bird or People Are Stupid and Lazy. BaL is essentially this: as a live my life and interact with the world around me I notice that birds are often misrepresented or presented incorrectly to non-birding public. I want to point out those errors and mock those involved. Cool? Let's get started with this wicked stupid Jeep Liberty commercial:

Around the 30 second mark a pair of birds fly into the Jeep and start singing along with the idiot driver. Notice anything weird about those birds? I do. What do I notice? They aren't a real species of birds. Not in North America, anyway. The commercial was created by hotshot American shop Cutwater, themselves a branch of the terrifyingly-named advertising juggernaut Omnicom. I say this because I presume that the commercial was shot in America and designed for and American audience, thus ruling out the possibility that this freak-bird is a species elsewhere.

So what is it? The crest-feathers are reminiscent of a quail or something, but the body is clearly different. The long, thin body and the small, flat, sharp beak reminds me of something in the lark family. India's Malabar lark (pictured) or a gray, mutant version of the good ol' Horned Lark.
But it ain't neither of those birds. It doesn't exist. So many annoying questions arise: Why wouldn't the people behind the commercial just use a bird that actually exists? Why go to all the trouble of inventing a new bird when you can use any of the perfectly good ones we've already got? There are no answers to these questions except "laziness." It's a dumb commercial, and it's a dumb mistake.


Hannah king said...

Hey love the pics and u-tube attachments of lame commercials with attached rant (oddly similar to a former state reps letter to NPR); however, I do believe you have been done with law school finals for about a week and have had ample time to do and post and interview . . .

NickL said...

Comment above has been flagged for extreme sassiness. It will not be deleted because the commenter is clearly experiencing severe jetlag and is probably on drugs. Any future commenters wishing to express sassiness should be reminded that doing interviews is hard and that I have a lot of sports on TV to watch.
Love, Author

About Us | Site Map | Privacy Policy | Contact Us | Blog Design | 2007 Company Name